Who is our audience?

Highly Educated, Affluent, Community Involved, Decision Makers: Business, Industry, Government; Active Lifestyle, Civic Minded

Demographics

Female 55%
Male 45%
Under 25 Years Old 9%
26 to 34 Years Old 23%
35 to 65 Years Old 58%
Over 65 Years Old 10%
Married/Partnered 73%
Widowed/Single 27%

Income / Status

Average Household Income $193,900
Median Household Income $145,115
$150,000 or more 45.9%
$100,000 -$149,999 24.1% $60,000 - $99,000 15.2%
Below $60,000 14.8%
College Graduate 76%
Post-Graduate 45%
Professional/Managerial 58%

Lifestyle

Have An Investment Portfolio 94%
Bought Or Leased A New Car Last Year 83%
Purchased Fine Jewelry Last Year 44%
Traveled Internationally Last Year 36%
Dined out before/after a performance 69%